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The General Entertainment Authority (GEA) believes Canelo Alvarez (61-2-2) vs Terrence Crawford (40 – 0) will fix the alleged “broken boxing sport.”

The GEA is a department in the Saudi Arabia government that regulates and promotes their entertainment industry.

There are reports that the super mega-fight will happen in December 2024 or January 2025 in Saudi Arabia.

It can be recalled that Floyd Mayweather’s match with Manny Pacquiao remains the biggest-selling boxing pay-per-view in the history of the sport. However they are already retired. as of this writing

“I’m working to deliver [Canelo], but it will be a big fight [for Crawford],” Turki Alalshikh, GEA chairman revealed.

Alalshikh said that there are opportunities in boxing but there are issues to be addressed such as the market and others. Saudi Arabia has a Vision 2030 plan to diversify the economy by sporting events and the like.

He is confident that matching up boxing superstars like Canelo and others will boost boxing.