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Station Profile  

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Bombo Radyo Laoag is strategically located in Brgy. 48 – A Cabungaan North, Airport Avenue Laoag City. It is located just a few kilometers from the Laoag City International Airport, the only 5 star hotels in Northern Luzon, the Fort Ilocandia Resort Hotel and from the heart of the City, known nationwide as the Cleanest and Greenest City. Laoag City, which is 488 kilometers north of Manila, can be reached via a 9-10 hours bus ride or a 55-minute plane ride from the Laoag International Airport. Most tourists and visitors in the area prefer to come in via the Laoag International Airport because of its convenience.

Bombo Radyo Laoag started its operation on June 11, 1989 after the completion of its new building and in the new management of Newsounds Broadcasting Network, Inc., renewing its commitment to serve. The old DZVR has been operating since 1964 under the Northern Broadcasting Company, but the former owner, Mr. Antonio Villanueva sold his share of the company to MR. Rogelio Florete, thereby giving our present President and Chief Executive Officer Dr. Rogelio M. Florete Sr. full control of DZVR. Since the start of its operation, BOMBO RADYO Laoag is well known for its news and commentary programs. Through the years, the station has grown and made a mark in the community as the watchdog of government and of society.

Station Ratings:

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Bombo Radyo Laoag is the Number One Radio Station in Laoag City and in the whole province of Ilocos Norte beating other Radio Stations in the area in the survey. Bombo Radyo is providing different news and information keeping its listeners aware of the latest development in politics, economy, sports, and entertainment. Bombo Radyo is also considered the clock of the people. If they listen to a particular program, they already know what times is aside from the information they get in listening to Bombo Radyo..

Reach and Listenership:

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Bombo Radyo Laoag primary area of coverage is Ilocos Norte and its secondary coverage includes Ilocos Sur, and Abra from the South and Cagayan Valley, Batanes and Kalinga-Apayao from the North. Listeners of Bombo Radyo Laoag are from classes A, B, C, and D & E and from all ages.